Showing items 1 - 5 of 5

Effects of in-store live stream on consumers’ offline purchase intention

- Zhang, Peilin, Chao, Chih-Wei, Chiong, Raymond, Hasan, Najmul, Aljaroodi, Hussain M., Tian, Feng

Testing an international measure of public service motivation: is there really a bright and dark side?

- Rayner, Julie, Reimers, Vaughan, Chao, Chih-Wei

Permission email marketing and its influence on online shopping

- Reimers, Vaughan, Chao, Chih-Wei, Gorman, Sarah

Vicarious innovativeness or vicarious learning: the role of existing vicarious innovativeness in new product purchase intentions

- Chao, Chih-Wei, Reid, Mike, Hung, Yu-Chen

Global consumer innovativeness and consumer electronic product adoption

- Chao, Chih-Wei, Reid, Mike, Mavondo, Felix

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